Trying to establish a foothold at venues can be quite a battle and getting recognised by the events coordinator can be even harder. With a little foresight gathering information about the elusive events coordinator can be made simple and we pass this responsibility over to the client.

Our booking agreement is comprehensive especially when it comes to the venue details and the events coordinator will happily impart all this information to a perspective client. By the time the agreement gets to us we know every possible contact detail and this is a valuable asset.

• We use the email address to send out monthly newsletters containing industry related topics.
• We use the name and address to send out seasonal cards which in turn have slots for our business cards inside.
• We make periodic phone calls to stay in touch and to ensure our contact information is current.

The important thing is to use this information and not just let it sit on a spreadsheet and you will be amazed that how often persistence pays off. We often get calls from venues that have been let down at the last minute and our details have been to hand because of our marketing strategy. Some of these venues we have been targeting for years with no joy and it only takes a small shift in loyalty to establish a new business partner.

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